Success Project

Enhance student learning Provide opportunities for innovative curriculum developments and changes in response to concerns around graduate readiness, employability and civic responsibility. Offer opportunities for experiential learning through experience to gain industry exposure Produce more employable and market-ready graduates Use classroom and workplace-based learning for the mutual benefit of the student and the workplace WIE encompasses a wide range of activities and experiences that bring together the academic programme with the industry in a purposeful way (Edwards, 2007). This is widely recognised as a means to respond to industry demands for work ready graduates and to student demands for the skills and knowledge that help them to gain employment or embark on successful entrepreneurial ventures (Patrick, Peach, Pocknee, Webb, Fletcher & Pretto, 2008). The purpose of WIE Table 6.1: How the Airbnb Entrepreneurship Academy was used as a tool for WIE at the School of Tourism and Hospitality -University of Johannesburg 83 6.4. Airbnb Entrepreneurship Academy: School of Tourism and Hospitality, University of Johannesburg Step 1: Setting the stage Creating a space on the timetable for face-to-face sessions, online engagements and field trips Setting up the platforms to be used for student engagement (e.g., Zoom/Microsoft Teams/Google Meet/WhatsApp)Engaging with Airbnb to manage industry vs. academic desired outcomes Step 2: Developing the material Developing the course content through lecturer and industry partner collaboration around the themes of getting your business started, the travel and hospitality industries, entrepreneurship fundamentals and success on the Airbnb platform Step 3: Hosting the Academy Allowing students to engage with industry experts Bridging the gap between theory and practice Providing students with practical experiences Regularly monitoring and evaluating the processProviding opportunities for reflection and innovation Step 4: Assessing student learning, receiving student feedback and hearing the student voice Submitting portfolios that include academic assessments, student reflections and industry assessments of student performance Conducting research based on student experience, organiser experience and lessons learnedReviewing submissions to identify potential ideas that can be converted into actual business ventures Providing ongoing business support to identified students